Businesses built on appointments and repeat custom tend to run on several disconnected front doors: a marketplace, a phone, a social inbox, a paper diary. Each keeps a fragment of the story, and none of them adds up to a single view of a customer.

We build the layer that joins them up — one customer record behind booking, history, reminders, loyalty and memberships, under the business' own brand rather than someone else'.

That means the relationship, the history and the means to reach a customer stay with the business that earned them.

What's included

  • Booking and customer records in one place
  • Loyalty, memberships and referrals
  • Reminders, messaging and rebooking

Other services

  • Web design

    Not just a website. An AvoWebsite — built to a standard we publish and measure: accessibility, structured business data and load speed, all checkable.

    • WCAG AA accessibility, guaranteed and re-tested
    • Your own domain, not a builder’s subdomain
    • A page title naming your trade and your town
    • Structured business data search engines can read
  • Bespoke application development

    Custom applications for businesses that have outgrown spreadsheets and off-the-shelf software.

    • Built around your existing workflow
    • Delivered in usable stages
    • Integrates with the tools you already run
  • Commerce

    Online stores and commerce systems, including the stock, pricing and fulfilment logic behind the storefront.

    • Storefront and back office together
    • Stock, pricing and fulfilment logic
    • Payment and shipping integration
  • AvoCustomer

    Own the relationship. A branded customer portal for appointment-led businesses — so the customers you win stay yours, not the marketplace’s.

    • Your brand throughout, not a marketplace’s
    • One customer record — history, preferences and contact together
    • Booking and rebooking without starting from a blank form
    • Loyalty, memberships and referrals built in, not bolted on

Tell us what you are trying to build

A short conversation is usually enough to tell whether this is a website, an application, or something in between.